Six years across e-commerce, automotive marketplaces, lead generation and B2B — managing full-funnel Meta and Google Ads accounts with server-side tracking (CAPI, GA4, GTM) built by me, not a plugin.
Client account names, campaign names and personal identifiers are redacted for confidentiality. All spend and performance figures are unedited platform data.
Full-funnel work: purchase campaigns for D2C, lead generation for automotive, geo-testing frameworks, and B2B messaging funnels.
Built the prospecting structure per market and per product line, then scaled winners on pure purchase data. Best market delivered 735 purchases at £40.72 CPA while spending £29.9K — with retargeting and new-market expansions layered in behind it.
Systematic creative testing across UGC, product demos and video hooks. Iterating on the winning concept took CPA from £52.81 down to £17.33 per purchase — same product, same audience, better creative.
Ran the marketplace’s continuous social promotion machine: traffic, engagement and video campaigns feeding the top of funnel. Link clicks driven as low as AED 0.52 and video ThruPlays at AED 0.03 — reaching just under 10M unique accounts.
Carousel lead campaigns segmented by dealer inventory. Best segment: 565 leads at AED 0.63 per lead; AED 17.8K deployed in a single month at a 98/100 account opportunity score.
Dynamic catalog remarketing plus Advantage+ prospecting for a listings platform. 99 website leads at AED 3.02 on just AED 299 of test spend — validated before scaling.
Parallel TOFU tests across Thailand, Brazil, Spain, Japan, Argentina and more, on matched budgets. Surfaced winning markets at $1.38–$2.08 per add-to-wishlist before committing scale budget.
Click-to-WhatsApp campaigns for a bulk uniforms supplier, segmented by industry and minimum order quantity. 118 qualified sales conversations opened at AED 3.30–4.35 each — pipeline the client closes directly in chat.
From a near-million-dirham marketplace search account to UK local service lead gen — with conversion tracking I wire up myself.
Managed and optimized the marketplace’s core search program: AED 998K in spend converted into 582K tracked conversions at AED 1.72 cost per conversion — a ~19% click-to-conversion rate sustained at scale.
Search and Shopping structure built around purchase intent, not vanity clicks. 10.1K clicks converted to 383 sales at £15.17 cost per conversion over the account lifetime.
Dayparted broad-match search campaigns for a mobile service business, tuned to booking hours. 6.46K clicks produced 170 tracked bookings in a single month on a £30.6K program.
Conversion value tracking wired in before scaling, so bidding optimizes to revenue. £2.25K conversion value tracked against £1.76K spend (127% ROAS) during the validation phase — the account scales only on proven return.
Zero-to-one account build: keyword architecture, conversion tracking and launch campaigns. 6.27K clicks from 440K impressions at a $0.35 average CPC in the opening push.
Most media buyers depend on someone else’s pixel. I’m a full-stack developer — I implement, debug and audit the data layer my campaigns run on.
Meta Conversions API, GA4 e-commerce dataLayer, Google Ads Enhanced Conversions, GTM server + web containers, Consent Mode V2.
Shopify (Web Pixels, Liquid-level tracking, checkout events), WooCommerce (hooks, HPOS, payment-gateway logic), custom WordPress.
GoHighLevel CAPI integrations, CleverTap event architecture and custom popups, lead-routing and attribution debugging end to end.
I take on a limited number of Meta / Google Ads accounts where clean tracking and disciplined testing can move the needle. Let’s look at your data together.
