GrowthLab Marketing had strong expertise—but their website wasn’t converting. Traffic was decent, but bookings were inconsistent and bounce rates were high
The Challenge
- Unclear messaging and positioning
- Slow load times hurting conversions
- No structured lead funnel
- Low consultation booking rate
Strategy
We rebuilt the site as a conversion engine:
- Clear positioning and service hierarchy
- Performance-first WordPress rebuild
- Dedicated landing pages for lead capture
- CRO-focused UX improvements
Execution
- Custom WordPress theme optimized for speed
- Simplified navigation and page structure
- High-intent CTAs placed strategically
- Analytics-driven iteration and testing
Results
- +340% increase in consultation bookings
- 1.2s average page load speed
- –45% bounce rate
- Consistent, predictable inbound leads
Key Takeaway
Your website should sell when you’re not.
Clarity, speed, and conversion-focused design turn traffic into revenue.