TechStart Solutions is a B2B technology company offering high-value services—but their website wasn’t reflecting that value. Traffic was inconsistent, leads were unqualified, and sales cycles were longer than necessary
The Challenge
- Poor organic visibility for high-intent keywords
- Website not structured for lead generation
- Low-quality inquiries wasting sales resources
- Technical SEO issues limiting performance
Strategy
We focused on quality over volume:
- Technical SEO audit and performance optimization
- Content architecture aligned with buyer intent
- Conversion-focused landing pages for core services
- Clear messaging and trust signals for B2B buyers
Execution
- Rebuilt key pages using a custom WordPress theme
- Optimized site speed and Core Web Vitals
- Created SEO-driven service and solution pages
- Implemented structured CTAs and lead qualification flows
Results
- +180% increase in organic traffic
- +210% increase in qualified leads
- –60% reduction in cost per lead
- Shorter sales cycles with higher-quality prospects
Key Takeaway
SEO without conversion is wasted effort.
When traffic aligns with intent, leads convert—and sales teams win.